Building Extraordinary Brands through the Power of Archetypes
Margaret Mark,
Carol S. Pearson
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$29.95
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View Inside Pages 
This landmark work, integrating marketing with the concepts of archetypes,
challenges the way in which we understand brand names and helps us understand
their impact on our lives. Through Carol Pearson's work with archetypes
and Margaret Mark's marketing expertise, the book offers clearly structured
systems that businesses and marketing professionals can follow and replicate.
Through this system, a company can connect more deeply with customers and
derive the most from the expensive marketing campaigns that support today's
brand names. Also of interest to general readers who want to understand
advertising from an archetypal perspective.
| Product Detail |
| 384 pages. Hardcover. |
| 2001. Distributed Product. |
| ISBN 0-07-136415-3 |
| Product No. 60181 |
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$29.95
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