The Character of Organizations

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Noted organizational consultant William Bridges presents a rich typology of organizational cultures and offers the analogy that organizations differ in character in the same way individuals do. As such, certain aspects of organizations are explained that would otherwise remain obscure — including why organizations act as they do and are so hard to change. Bridges has developed an objective means of establishing the character of an organization through an instrument called the Organizational Character Index (OCI), based on the four pairs of opposing tendencies in personality that are measured by the MBTI® instrument. This innovative book provides insight into ways of maximizing an organization's effectiveness.