How Smart People Brand Themselves for Business Success
Catherine Kaputa
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$24.95
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An innovative field guide to business success, U R a Brand! combines today's hottest business concept with the realities of the modern workplace to help business professionals harness their personal potential, take charge of their careers, and contribute their dynamic energy to create sustainable advantage for their organizations. Taking field-tested strategies directly from the playbook used by Madison Avenue's best product brand managers, U R a Brand! unlocks the hidden rules for creating a self-brand as unique as you are. Like having a personal coach right by your side, here are the inside secrets of how to think and act like a brand.
| Product Detail |
| 208 pages. Hardcover. |
| 2006. Distributed Product. |
| ISBN 0-89106-213-0 |
| Product No. 60052 |
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$24.95
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