Building Extraordinary Brands through the Power of Archetypes
Margaret Mark,
Carol S. Pearson
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Single Item
Product: 60181
$29.95 
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This landmark work, integrating marketing with the concepts of archetypes,
challenges the way in which we understand brand names and helps us understand
their impact on our lives. Through Carol Pearson's work with archetypes
and Margaret Mark's marketing expertise, the book offers clearly structured
systems that businesses and marketing professionals can follow and replicate.
Through this system, a company can connect more deeply with customers and
derive the most from the expensive marketing campaigns that support today's
brand names. Also of interest to general readers who want to understand
advertising from an archetypal perspective.
384 pages Hardcover
2001 Distributed Product
ISBN 0-07-136415-3
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Awakening the Heroes Within
In this original work, based on 20 years of research, Carol Pearson shows that the heroic quest is available to every person.
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Invisible ForcesSM II
This manual is a companion piece to Pearson's Awakening the Heroes Within. If you have been challenged by workplace dynamics — exhausted by expectations that you can do everything, surprised at the way some people act, or disliked by someone for no apparent reason — you may find this workbook very helpful.
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The Hero Within
The author combines literature, anthropology, and psychology to discuss the
six archetypes within each of us that are important to the hero's journey, the
journey of individuation.
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Magic at Work
Could your company use a little magic? Let these authors share their
knowledge and investigation of how to tap creative energies and talents in
the workplace.
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Mapping the Organizational Psyche
Today's organizations face many challenges; change is occurring more rapidly than ever before, nations of the world continue to become more economically linked, and corporations are looking for partners, oftentimes in not so likely places.
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