Purchase the PMAI® Archetype Assessment

In this original work, based on 20 years of research, Carol Pearson shows that the heroic quest is available to every person.

In this groundbreaking work, author John Giannini offers an in-depth and often philosophical and autobiographical exploration of psychological type that seeks to reconcile type and archetype in Jung's original and subsequent works.

Discover your own hero's journey and how to encourage others on their paths to self-understanding. In Depth Coaching, author Pat Adson explores the skills and attitudes needed to assist people in developing their full potential.

“In the zone” – we know it when it happens, especially if we just let go. Our senses are heightened, our minds are clear, our vision is focused, and everything blends in a way that makes our work seem almost effortless.

Through the use of Carol Pearson's system of Jungian archetypes, Pat Adson has developed a unique individualized counseling method that helps people find direction in their lives.

The archetype of the hero is embodied in the medieval legend of Parzival. In this sweeping and visually stunning work, the continuing influence of this medieval tale on the modern psyche is explored through the mediums of movies, novels and art through the ages.

This manual is a companion piece to Pearson's Awakening the Heroes Within. If you have been challenged by workplace dynamics — exhausted by expectations that you can do everything, surprised at the way some people act, or disliked by someone for no apparent reason — you may find this workbook very helpful.

Author David Hulings has spent the last twenty years as a motivational performance coach, and his book tells a story every leader should read, bringing to life the archetypes of Carl Jung into the real world of leadership style.

Could your company use a little magic? Let these authors share their knowledge and investigation of how to tap creative energies and talents in the workplace.

Today's organizations face many challenges; change is occurring more rapidly than ever before, nations of the world continue to become more economically linked, and corporations are looking for partners, oftentimes in not so likely places.

The PMAI® is an innovative tool to use with individual clients or groups for exploring the deep parts of personality that operate through archetypal expressions.

This landmark work, integrating marketing with the concepts of archetypes, challenges the way in which we understand brand names and helps us understand their impact on our lives.

The author combines literature, anthropology, and psychology to discuss the six archetypes within each of us that are important to the hero's journey, the journey of individuation.

Discover the archetypal patterns and themes that influence daily life with this expanded companion guide to the Pearson-Marr Archetype Indicator® assessment.