The Organizational and Team Culture Indicator™, developed by Carol Pearson, Ph.D., is a ground-breaking, scientifically validated measure of an organization's culture and its brand and employee identities. The OTCI® Professional Report looks at organizational culture in terms of archetypes—the organization's stories, symbols, patterns, and themes. Archetypes touch us at an unconscious, instinctual level and exert profound influence on our motivations and actions.
The OTCI assesses twelve organizational archetypal patterns (Ruler, Innocent, Hero, Everyperson, Explorer, Caregiver, Lover, Revolutionary, Creator, Magician, Sage, and Jester), measuring the collective cultural perceptions shared from the top desk to every desk. The OTCI gives you a roadmap to a three-way alignment of employee beliefs, company identity, and organizational strengths—on the way to new horizons and unprecedented success.
The OTCI can help your organization:
- Develop healthy, aligned beliefs, practices, and goals
- Create a positive future vision that resonates with employees
- Discover and maintain a compelling brand or public identity for the company as a whole and/or particular products
- Facilitate smooth mergers and acquisitions (the #1 cause for failed mergers is organizational culture clash)
- Recruit and empower effective leaders
OTCI administration includes an option of ordering Individual Assessment Reports for each participant with support materials to assist with interpretation and application.
To view a sample of the OTCI® Professional Report for organizations click here.
Contact CAPT for information on arranging training, or to contact a professional to conduct an OTCI culture or branding assessment for your team, organization, or product.
