The Hero and the Outlaw

Building Extraordinary Brands through the Power of Archetypes
 Margaret MarkCarol S. Pearson
The Hero and the Outlaw
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Product: 60181


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This landmark work, integrating marketing with the concepts of archetypes, challenges the way in which we understand brand names and helps us understand their impact on our lives. Through Carol Pearson's work with archetypes and Margaret Mark's marketing expertise, the book offers clearly structured systems that businesses and marketing professionals can follow and replicate. Through this system, a company can connect more deeply with customers and derive the most from the expensive marketing campaigns that support today's brand names. Also of interest to general readers who want to understand advertising from an archetypal perspective.

384 pages Hardcover
2001 Distributed Product
ISBN 0-07-136415-3

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