Purchase the Pearson-Marr Archetype Indicator® Assessment



Based on the theories of C. G. Jung, the Pearson-Marr Archetype Indicator® instrument provides a rich assessment of the archetypes currently active in your life. Once you are aware of their influence, you can decide how and when to use them, discover which ones may need to be developed and which ones can be moved through or left behind when no longer needed for personal growth.



Taking the PMAI online saves time and money!
  • Affordable: Just $19
  • Convenient: Takes just 25 minutes to complete online
  • Immediate: Results for the online version are emailed to you immediately
  • Substantive: Receive a 7-page personalized report, with an easy-to-read 55-page interpretive guide

Take the PMAI® Assessment Online



Printed forms of the PMAI® Assessment:

If you are a consultant and want to administer the PMAI assessment to others, you can choose from these paper and pencil versions. The package of 10 includes a 15% discount, and the package of 25 includes a 20% discount. These printed versions are self-scoreable and include the 55-page interpretive guide.

PMAI® Assessment (Single administration)

PMAI® Assessment (Package of 10)

PMAI® Assessment (Package of 25)

ADDITIONAL READING ABOUT ARCHETYPES

Awakening the Heroes Within
Awakening the Heroes Within

In this original work, based on 20 years of research, Carol Pearson shows that the heroic quest is available to every person. We all have access to the common archetypes that enhance personal development. Part I introduces the heroic quest as a journey of consciousness and traces the way archetypes aid in constructing and balancing the psyche as they help a person form the Ego, connect with the Soul, develop a sense of true self, and finally express that self in the world.

Compass of the Soul
Compass of the Soul

In this groundbreaking work, author John Giannini offers an in-depth and often philosophical and autobiographical exploration of psychological type that seeks to reconcile type and archetype in Jung's original and subsequent works. Developing the larger implications of the functional couplings is one of Giannini's main objectives in Compass of the Soul.

Depth Coaching
Depth Coaching

Discover your own hero's journey and how to encourage others on their paths to self-understanding. In Depth Coaching, author Pat Adson explores the skills and attitudes needed to assist people in developing their full potential. As a detailed guide for therapists, life coaches and any one interested in helping others on the journey, this book provides the tools for an intense study of personal developmental issues.

Finding the Zone
Finding the Zone

“In the zone” – we know it when it happens, especially if we just let go. Our senses are heightened, our minds are clear, our vision is focused, and everything blends in a way that makes our work seem almost effortless. The “zone” is elusive but in Finding the Zone, author and renowned type expert Gordon Lawrence, demonstrates how we can learn to cultivate zone experiences in our daily lives.

Invisible ForcesSM II
Invisible ForcesSM II

This manual is a companion piece to Pearson's Awakening the Heroes Within. If you have been challenged by workplace dynamics — exhausted by expectations that you can do everything, surprised at the way some people act, or disliked by someone for no apparent reason — you may find this workbook very helpful.

Just Middle Manager
Just Middle Manager

Author David Hulings has spent the last twenty years as a motivational performance coach, and his book tells a story every leader should read, bringing to life the archetypes of Carl Jung into the real world of leadership style. Just Middle Manager is traveling to the Celestial City of Influence to be renamed Next Great Leader.

Magic at Work
Magic at Work

Could your company use a little magic? Let these authors share their knowledge and investigation of how to tap creative energies and talents in the workplace. By exploring the lore and habits of great magicians, Pearson and Seivert explain, "true magic is not a means of control or manipulation or evil sorcery.

Mapping the Organizational Psyche
Mapping the Organizational Psyche

Today's organizations face many challenges; change is occurring more rapidly than ever before, nations of the world continue to become more economically linked, and corporations are looking for partners, oftentimes in not so likely places. Traditional business strategies work, but to be truly effective a leader needs to understand the dynamics that take place beneath the surface, the things that are not so easily seen.

PMAI® Manual
PMAI® Manual

The PMAI® is an innovative tool to use with individual clients or groups for exploring the deep parts of personality that operate through archetypal expressions. Developed by Carol S. Pearson and Hugh K. Marr, the PMAI is based on Carl G. Jung's theories of how archetypes affect our psychology. The manual provides professionals with the tools you need to deliver the Pearson-Marr Archetype Indicator® to clients.

The Hero and the Outlaw
The Hero and the Outlaw

This landmark work, integrating marketing with the concepts of archetypes, challenges the way in which we understand brand names and helps us understand their impact on our lives. Through Carol Pearson's work with archetypes and Margaret Mark's marketing expertise, the book offers clearly structured systems that businesses and marketing professionals can follow and replicate.

The Hero Within
The Hero Within

The author combines literature, anthropology, and psychology to discuss the six archetypes within each of us that are important to the hero's journey, the journey of individuation. The Innocent learns to trust; the Orphan, to mourn; the Wanderer, to find and name personal truth; the Warrior, to assert that truth in order to change the world; the Martyr, to love, to commit, to let go; and finally, the Magician, to recognize and receive the abundance of the universe.

What Story Are You Living?
What Story Are You Living?

Discover the archetypal patterns and themes that influence daily life with this expanded companion guide to the Pearson-Marr Archetype Indicator® assessment. Awaken your unrealized potential and hidden strengths to improve personal and business relationships, find new direction in career planning, or replace unproductive life patterns.