1 author name match for "Margaret Mark"

1 product by Margaret Mark

The Hero and the Outlaw
The Hero and the Outlaw

This landmark work, integrating marketing with the concepts of archetypes, challenges the way in which we understand brand names and helps us understand their impact on our lives. Through Carol Pearson's work with archetypes and Margaret Mark's marketing expertise, the book offers clearly structured systems that businesses and marketing professionals can follow and replicate.