This page will soon be moving to the new StoryWell website, the new destination for the PMAI® assessment and all the associated archetype resources. StoryWell will include all the PMAI materials you've been accessing here on the CAPT website. Don't worry—all your account information regarding PMAI and related products will be migrated to the StoryWell site, including your account login.

Questions? Give us a shout at

About the PMAI® Archetype Instrument

People are storytelling creatures. Listen to the conversation in a restaurant, at the water cooler, or on an airplane, and you will find that the majority of what is said is in the form of stories. Carl Jung, a founding father of modern psychology, contributed to our understanding of these stories through the concept of the archetype—the shared myths, themes, images, characters, patterns, and symbols ever present in our lives and our culture.

The PMAI® (Pearson-Marr Archetype Indicator®) is the world's first scientifically validated archetype assessment tool, and it opens a window into the patterns of our unconscious stories and provides a path to self-understanding. Once we are aware of the archetypes that are active in our lives, we can decide how and when to use them, and which ones may need nurturing or further development.

To learn more about the stories in your life, you can take the PMAI online. Roll over the icons below for a quick view of the twelve archetypes that are reported in the PMAI instrument:


Discover the transformational power of archetypes

Created by Carol Pearson, Ph.D., and Hugh Marr, Ph.D., the PMAI instrument does for archetypes what the MBTI® instrument does for psychological type; it makes the theory clear and applicable for everyday life.

Reports are available in a variety of formats, including online or print, and in single or group packages. After taking the assessment, you get a self-explanatory report (the online version is emailed to you immediately), along with a copy of the 55-page interpretive guidebook, Introduction to Archetypes.